Visual automation (formerly Integromat): scenarios that connect apps. Sometimes pressed into service as conversion forwarding.
Make is a visual automation platform for building multi-step scenarios across SaaS apps. Like Zapier, teams sometimes use it to push signup or order data toward ad platforms. It is excellent general automation; it is a weak substitute for a typed, multi-destination Conversions API client when match keys, consent, and platform quirks matter.
| Dimension | adscapi | Make |
|---|---|---|
| Primary job | Server-side ad conversion fan-out | Visual multi-app automation |
| How you run it | Code in your backend | Hosted scenarios in Make's cloud |
| Billing model | Free / OSS (MIT) | Operation-based / plan-based SaaS |
| CAPI correctness | Per-platform hashing, events, consent | Depends on modules and custom HTTP steps |
| Latency & reliability | In-process; you control retries | Scenario runs; operation quotas apply |
| Best use | Production conversion path | Ops workflows and experiments |
Billing is described by model only — check each vendor for current prices. adscapi is MIT-licensed open source; you bring your own platform tokens.
adscapi is free and open source. Set your platform tokens, call track() once, and every configured Conversions API receives the event — hashed the way each platform expects.
Back to the compare hub for every competitor, or read the docs to install.