How adscapi compares to the other ways to do server-side conversion tracking.
| Approach | Platforms | One API call | Server-side hashing | Open source | Cost | Maintenance |
|---|---|---|---|---|---|---|
| adscapi | 26+ | Yes | Yes (SHA-256) | Yes (MIT) | Free | One library |
| Manual per-platform CAPI | Each by hand | No (one integration per platform) | You build it | n/a | Free but your time | High (every platform separately) |
| Server-side GTM | Some | Partial | Partial | No | Server hosting cost | Container config |
| Per-platform SDKs | One each | No | Varies | Varies | Free | One SDK per platform |
Use adscapi when you want one call to many platforms. Stick with server-side GTM if you already run a server container and want to keep that workflow. Build manual CAPI or use a single-platform SDK when you only need one destination.
Honest, per-product comparisons. Each page states what the other tool does well and when adscapi is the better fit.
Read the docs to install and track your first event.