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Free CAPI Tools
Free tools for server-side conversion tracking. No account required.
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payload
hashing
utility
events
Event Payload Playground
payload
New
Pick a canonical conversion event, fill the fields, and see the exact JSON payload adscapi builds — before you write a line of code.
PII Hash Previewer
hashing
New
Type a raw email or phone number and see the normalized value plus its SHA-256 hash — the exact rules adscapi applies per platform. Nothing leaves the browser.
Platform Coverage Explorer
utility
New
Search all 26 ad platforms adscapi dispatches to — support level, required secrets, and setup docs, always in sync with the library registry.
Click ID & UTM Decoder
utility
New
Paste a URL or click ID — fbclid, gclid, msclkid, ttclid — and see which platform it belongs to and what adscapi captures server-side.
CAPI Payload Preview
payload
The exact Conversions API request adscapi sends per platform — endpoint, headers, and JSON body for a real purchase event, straight from the library dispatchers.
UTM Campaign URL Builder
utility
New
Build tagged campaign URLs with utm_source, medium, and campaign — plus the click IDs (fbclid, gclid) adscapi captures server-side. Copy and share.
Event ID & Dedup Key Generator
events
New
Generate a stable event_id to send from both the browser pixel and the server Conversions API, so every platform deduplicates the two into one conversion.
Event Match Quality (EMQ) Estimator
utility
New
Check which identity fields you send — email, phone, external ID, click ID, IP — and estimate your Event Match Quality, with the fields to add to raise it.
ROAS & Conversion Value Calculator
utility
New
Enter ad spend, conversions, and average order value to compute ROAS, cost per acquisition, revenue, and your break-even CPA. Runs in your browser.