Real Conversions API

Amazon Ads setup

Set Amazon Ads’s tokens once. Then every ads.conversions.track() call fans the event out to Amazon Ads server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get Amazon Ads's tokens

Amazon Ads activates once all of these are set. Run npx adscapi platforms to see them, then get each value from Amazon Ads’s ads or events dashboard.

AMAZON_ADS_ADVERTISER_IDAMAZON_ADS_TOKEN

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export AMAZON_ADS_ADVERTISER_ID="…"
export AMAZON_ADS_TOKEN="…"

4. Verify

check confirms the secrets are present; verify calls Amazon Ads’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform amazon

5. Track a conversion

One call, sent to Amazon Ads and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the Amazon Ads payload preview.