Real Conversions API

Meta setup

Set Meta’s tokens once. Then every ads.conversions.track() call fans the event out to Meta server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get Meta's tokens

Meta activates once all of these are set. Run npx adscapi platforms to see them, then get each value from Meta’s ads or events dashboard.

META_CAPI_TOKENMETA_PIXEL_ID

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export META_CAPI_TOKEN="…"
export META_PIXEL_ID="…"

4. Verify

check confirms the secrets are present; verify calls Meta’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform meta

5. Track a conversion

One call, sent to Meta and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the Meta payload preview.