Real Conversions API

Outbrain setup

Set Outbrain’s tokens once. Then every ads.conversions.track() call fans the event out to Outbrain server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get Outbrain's tokens

Outbrain activates once all of these are set. Run npx adscapi platforms to see them, then get each value from Outbrain’s ads or events dashboard.

OUTBRAIN_MARKETER_IDOUTBRAIN_TOKEN

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export OUTBRAIN_MARKETER_ID="…"
export OUTBRAIN_TOKEN="…"

4. Verify

check confirms the secrets are present; verify calls Outbrain’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform outbrain

5. Track a conversion

One call, sent to Outbrain and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the Outbrain payload preview.