Real Conversions API

Snapchat setup

Set Snapchat’s tokens once. Then every ads.conversions.track() call fans the event out to Snapchat server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get Snapchat's tokens

Snapchat activates once all of these are set. Run npx adscapi platforms to see them, then get each value from Snapchat’s ads or events dashboard.

SNAP_PIXEL_IDSNAP_CAPI_TOKEN

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export SNAP_PIXEL_ID="…"
export SNAP_CAPI_TOKEN="…"

4. Verify

check confirms the secrets are present; verify calls Snapchat’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform snapchat

5. Track a conversion

One call, sent to Snapchat and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the Snapchat payload preview.