The server-side request adscapi builds when you track() a purchase and Bing (Microsoft Ads) is configured. Secrets and hashed values show as placeholders.
https://bat.bing.com/action/0?ti={BING_UET_TAG_ID}&ver=2.3&mid=order_1001&rn=<random-6-digit-cache-buster>&evt=custom&ea=purchase&ec=adscapi&el=order_1001&ev=49.99&gv=49.99&gc=USD&msclkid=msclkid-example-123No request body — every parameter travels in the endpoint URL.
Verified against the library dispatcher (src/dispatchers/bing.ts). See the Bing (Microsoft Ads) setup guide for where to get each secret.
BING_UET_TAG_IDBing (Microsoft Ads) activates when every secret is present. One missing key and the platform no-ops — the rest still receive the event.
| Canonical event | Bing (Microsoft Ads) receives |
|---|---|
page_view | page_view (custom event passthrough) |
lead | lead (custom event passthrough) |
signup_start | signup_start (custom event passthrough) |
signup | signup (custom event passthrough) |
checkout_created | checkout_created (custom event passthrough) |
purchase | purchase (custom event passthrough) |
reply_generated | reply_generated (custom event passthrough) |
upgrade_clicked | upgrade_clicked (custom event passthrough) |
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