The server-side request adscapi builds when you track() a purchase and Pinterest is configured. Secrets and hashed values show as placeholders.
https://api.pinterest.com/v5/ad_accounts/{PINTEREST_AD_ACCOUNT_ID}/eventsAuthorization: Bearer {PINTEREST_CAPI_TOKEN}
Content-Type: application/json{
"data": [
{
"event_name": "checkout",
"action_source": "web",
"event_time": 1739452800,
"user_data": {
"em": [
"<sha256(normalized-email)>"
],
"ph": [
"<sha256(e164-phone)>"
]
},
"custom_data": {
"value": 49.99,
"currency": "USD",
"order_id": "order_1001"
},
"event_id": "order_1001"
}
]
}Verified against the library dispatcher (src/dispatchers/pinterest.ts). See the Pinterest setup guide for where to get each secret.
PINTEREST_AD_ACCOUNT_IDPINTEREST_CAPI_TOKENPinterest activates when every secret is present. One missing key and the platform no-ops — the rest still receive the event.
| Canonical event | Pinterest receives |
|---|---|
page_view | page_visit |
lead | lead |
signup_start | signup_start (custom event passthrough) |
signup | signup |
checkout_created | initiate_checkout |
purchase | checkout |
reply_generated | reply_generated (custom event passthrough) |
upgrade_clicked | upgrade_clicked (custom event passthrough) |
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