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adscapi

Event Match Quality (EMQ) Estimator

Check which identity fields you send — email, phone, external ID, click ID, IP — and estimate your Event Match Quality, with the fields to add to raise it.

Event Match Quality
Toggle the identity signals you send with each conversion. Score is a weighted estimate of how well platforms can match the event to a user.
Estimated EMQ
4.9 / 10

Weighted sum 6.0 of identity signals enabled

Identity signals
Add to improve:
  • +2.5
  • +1.5
  • +0.7

This is an estimate. Each platform computes its own match quality score from the data it receives — Meta EMQ, Google enhanced conversions, and others use different weights and thresholds. Pass raw email/phone to track(); adscapi hashes per platform.

Frequently Asked Questions

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Ready to fire one event to every ad platform?

adscapi is free and open source. Set your platform tokens, call track() once, and every configured Conversions API receives the event — hashed the way each platform expects.