Real Conversions API

TikTok setup

Set TikTok’s tokens once. Then every ads.conversions.track() call fans the event out to TikTok server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get TikTok's tokens

TikTok activates once all of these are set. Run npx adscapi platforms to see them, then get each value from TikTok’s ads or events dashboard.

TIKTOK_EVENTS_TOKENTIKTOK_PIXEL_ID

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export TIKTOK_EVENTS_TOKEN="…"
export TIKTOK_PIXEL_ID="…"

4. Verify

check confirms the secrets are present; verify calls TikTok’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform tiktok

5. Track a conversion

One call, sent to TikTok and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the TikTok payload preview.